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State of Iowa Bid Opportunities

Bid Information

269-260 Meeting Event & Marketing Incentive Vendor

Statewide RFP for a Meeting & Event Marketing Incentive Program Vendor

Request for Proposals

Description

This RFP is issued for the Iowa Economic Development Authority's Iowa Tourism Office to seek proposals from bidders to develop, implement and administer a Meeting & Event Marketing Incentive Program, designed to stimulate business travel, sports, meetings, conventions, conferences and group travel in Iowa. The program should leverage public and private partnerships and be an effective marketing and sales tool for Iowa entities to attract groups, sporting events, meetings, conventions, etc. to the state. The pandemic has inordinately impacted the meeting, convention, event and sports tourism market. Nationally, Q4 2021 group bookings remain 26% below 2019 levels and are expected to remain suppressed throughout 2022 (U.S. Travel Association). Therefore, this program should directly address the challenges of slow-to-return business travel and mid-week slumps at lodging facilities.

Agency Information

269

Iowa Economic Development Authority

1963 Bell Avenue, Suite 200


Des Moines, IA 50309

Contact Information

Deb Townsend

Economic Development Specialist 3


(515) 348-6253



Valid Dates

12/16/2021 1:02:00 PM

2/14/2022 4:00:00 PM

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